AICE Media Studies Blog

 1. Our product had a lot of conventions that are used in their commercials. One being sad or sentimental music. Another is having storyline that appeals to the audiences feelings and heart. Also the slogan that the play at the end of each commercial. This commercial mostly represent younger social groups. 2. Our product in commercial is used to get to peoples emotion. The storyline of Extra gum commercials make the gum the reason the characters are brought together. No directly advertising the gum itself but in an indirect form. It would be distributed on TV as a commercial. 3. My production skills through the project developed a lot. For example my first day or recording started of rocky. It took me some time to focus and finish scenes. But then on the second I new what had to be done and we were able to get the last scenes finished efficiently.  4. For software we used the editing app called Video Leap on my phone. For hardware we used the camera to record from my iPhone 11...

My group is finally done with the commercial. This project was a very fun experience. I had a lot of fun creating a storyline. Bringing it to life was the  best part for me. The filming was the most stressful experience and really helped give me a perspective into film production. The editing was also stressful bring along its own problems. Also I had to learn that nothing we ever completely go to plan. My team had to change and work around so many different obstacles. These obstacles only motivated the group more to completing the project. In the end me and my team were able to produce a commercial that we are happy with.

 Today was my second and final day of editing. In the previous day my group was able to get all our clips together and in the correct order. Me and my partner had also set all the transitions and shortened clips to fit the time limit of 30 seconds. So all that was left for today was to add the outro that all Extra gum commercials have. Me and my partner wanted to insert the classic ending animation of the slogan revealing across the screen with a pack of extra gum in the middle. But when we were shorting clips to fit the time limit we only left a very small amount of time left to actually work with. So when I inserted the clip into the end, I had to speed the clip up so that it would fit and not go over 30 seconds. In the clip there is a voiceover that say "Give extra, get extra", which is the company's slogan. When I sped up the clip the voice over was very hard to hear and also the animation would go by to quick. In general in would give a really fast and rushed ending ...

 Today was my first day of editing. All the clips that we record while filming are on my phone so the editing is also being done on my phone. First I discussed with my partner which version of the shots we wanted to use for the final product. We took multiple recordings of each shot while filming so that there would be a variety of choices if we weren't feeling a certain recording. This process didn't take that long because I already knew which recording would fit the best together for the final commercial. Once we got all the scene on the editing app, we noticed that we were way over the time limit. The time limit our teachers told us was 30 seconds and the video was around almost 45 seconds. So I tried my best to look through each clip and see if there was any bits that we could sacrifice to meet the 30 second limit. This process was very hard, it took me and my partner a very long time. The reason being is that to take out a piece of a clip, I had to make sure that the comme...

Today was the our final day of filming. Today went way more smoothly then my previous day of filming. Part of that is because we only had a few shots left to film. The other part is that from our experience of filming on Thursday, we already knew how to get every thing done efficiently. Before we started to record the other group that was filming in our area from Thursday asked if they could record one quick scene before us. We said yes to them and they were quick taking around 10 minutes. We first recorded a missing shot from the first seeing, where I walk back to my seat. We couldn't shoot this shot on Thursday because of the other team that needed to record in our same area. I also didn't laugh as much and was a able to stay serious while recording. This made recording this scene super easy. The next part we shot was just a simple close up of me looking back at my partner while walking back to my seat. We used on friend Janiya for help again today. She would record when me a...